Join the Community

Episode 103: Seeding the Stories of Regenerative Enterprises with Josh Prieto

em & josh marketing and message Nov 23, 2022
Seeds of Tao: StorySeed

Regenpreneur Brand Archetype Quiz: a free lesson from the StorySeed Marketing and Messaging Course, here you will find our brand archetype quiz to help you more clearly define and implement your brand’s unique identity.

StorySeed Marketing and Message Course: enroll in StorySeed and learn to build and scale your regenerative enterprise using the power of story.


Thanks for joining us for today’s episode! Today we had Joshua Prieto host and guide us in a conversation about Storytelling and the narratives we put out into the world to help us grow and scale our regenerative businesses and the regenerative economy we are building together.

Here are the references for this month’s podcast. Don’t forget to follow and write a review of the podcast if you enjoyed today’s episode.

Show Notes


B-Corp About Page: Josh mentions the B-Corp movement and the B Lab organization who helps corporations who are creating regenerative economies distinguish themselves from their extractive counterparts by helping them stay accountable for triple-bottom-line profits. Check out their about us page and see if you’d like to become a B-Corp yourself. Josh doesn’t receive compensation from the link, just really enjoys what the organization is doing.

Cradle to Cradle by William McDonough: is an awesome book mentioned in the episode when refering to Cradle to Cradle product lifecycles. Give it a look!

Pete Seeger Quote: Josh refers to a Pete Seeger Quote in the episode here it is for you to share and reference.

Host Bio

Joshua Paul Prieto

Joshua Prieto is the co-founder and CEO of Seeds of Tao, an education and incubation company for regenerative entrepreneurs. You’ll get to know Josh quite well if you ask him what his purpose in life is. He will respond with something so deep you’ll have a hard time replying, though he would want nothing more than to have a deep conversation on your own purpose in life. If you ask him the purpose of his enterprise, he’ll tell you it is to create paths to a more inclusive, fair, and balanced economy. He feels a special kind of entrepreneur is the key to that path. In the past he has felt discouraged, disappointed, and confused by the extractive and degenerative practices of the businesses he has helped during his career as an entrepreneur and marketing strategist. When he found the regenerative and permaculture movement, he realized that if entrepreneurs used regenerative principles and practices in their business our economy and culture would change from an extractive, degenerative one to a conscious, regenerative one. Today he focuses on building up and increasing the numbers of regenerative entrepreneurs through open education services and incubator programs. He would absolutely love it if you joined him in his efforts.