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Episode 121: Marketing - Regeneratively Designed with Josh Prieto

em & josh marketing and message Jun 21, 2023
Joshua Prieto shares about regeneratively designed marketing for cultivating your regenerative business

Promotional Links:

StorySeed Message and Marketing Course - a comprehensive course for regenerative entrepreneurs to build and scale their message and marketing efforts. (currently at beta price)

Regenerative Brand Archetype Quiz - a free lesson from StorySeed, this quiz will help you identify your dominant brand archetypes and the accompanying Toolkit with help you apply that knowledge into your marketing so you can show up with a consistent personality and voice to your audience.

🌱🎙️ Discover the power of regenerative marketing in Episode 121 of the Seeds of Tao Podcast: "Marketing - Regenerative Designed." Join us as we delve into the fascinating world of marketing and debunk the notion that it is inherently exploitative. In this thought-provoking episode, we explore how marketing can be a tool for good, a creative process, and a system that aligns with individual, organizational, and societal goals. We examine the patterns and systems within marketing and highlight the importance of strategy, content, and distribution. If you're curious about designing a regenerative marketing system for your business—one that empowers both people and the planet—then this episode is a must-listen. Read more about this enlightening discussion and explore additional resources on our website. Let's reshape marketing together! 🌍✨

Host Bio:

Joshua Prieto - LinkedIn Profile

Josh is the Co-Founder and Director of the Seeds of Tao learning platform for regenerative entrepreneurs. He has over 10 years of experience creating, building, and operating startup solutions alongside entrepreneurs of all shapes and sizes. That experience has shown him that entrepreneurs have the biggest role to play in the Anthropocene as we either create the solutions for, or become the root problem of, our people, planet, and future. Josh now co-creates educational programs that disrupt the current way our entrepreneurs learn. His holistically designed educational programs empower entrepreneurs to stop chasing “silver-bullet” solutions and start designing solutions that use regenerative systems.


Blog Post:

Unleashing the Power of Regenerative Marketing: Designing for Good

In today's fast-paced world, marketing often gets a bad rap, viewed as an exploitative system that prioritizes profit over people and the planet. However, in Episode 121 of the Seeds of Tao Podcast, titled "Marketing - Regenerative Designed," we aim to challenge this notion and explore the immense potential of regenerative marketing. Join us on this transformative journey as we uncover the true essence of marketing, its inherent patterns, and how we can design marketing systems that empower both individuals and the environment.

What is marketing and what is not? Let's begin by dispelling some common misconceptions about marketing. Marketing is not inherently good or bad, nor is it simply a collection of tactics and promotions. It goes beyond the channels and mediums we use and extends beyond a one-time campaign. At its core, marketing is a powerful tool that can be used for good or ill. It encompasses a creative process that deploys tactics and strategies to promote something, and it operates within a system to achieve various goals at individual, organizational, governmental, community, or societal levels.

To truly understand marketing, we must explore the concept of systems and patterns. Man-made systems often lead to short-term solutions, while natural systems are ongoing and interconnected. However, the most impactful approach lies in designing marketing systems that align with and complement natural systems over time. Sadly, many businesses unknowingly fall into a pattern of haphazard marketing, throwing strategies, tactics, and promotions against the wall to see what sticks. This approach, driven solely by manipulation, eventually leads to exploitative systems divorced from the very people they aim to serve.

Recognizing the need for a better way, regenerative marketing emerges as an approach that emphasizes conscious and empowered marketing. It enables us to market without manipulation, while considering the well-being of both people and the planet. Through observation and interaction with marketing teams that have successfully embraced regenerative principles, we identify three key patterns within marketing: Strategy, Content, and Distribution.

  1. Strategy: Effective marketing relies on purposeful deployment rather than random experimentation. By thinking holistically and starting with the end in mind, businesses can understand why certain strategies work and others don't. We explore the analogy of thinking like a tree, uncovering inherent patterns such as storytelling, creative dynamics, and communication patterns. By intentionally designing systems around these patterns, tactics and promotions naturally fall into place.

  2. Content: Businesses that tap into the inherent pattern of content creation understand the importance of crafting a compelling story that resonates with their ideal clients. They produce consistent, high-quality content that aligns with their marketing and brand strategies. We delve into patterns like transformation, value, connection, and consistency, showing how aligning with these patterns enables authentic and effective content creation.

  3. Distribution: Getting the right message to the right people at the right time and in the right places is a crucial aspect of marketing. Understanding how to distribute marketing efforts requires testing, evaluation, and a deep understanding of the target audience, communication channels, and mediums that resonate with them. We explore patterns like testing, evaluation, communication, and feedback, and illustrate how businesses can design systems around these patterns for maximum impact.

As we conclude our conversation, it becomes evident that the design of marketing systems rests in our hands. We have the power to choose between regenerative or exploitative approaches. By embracing intrinsic and inherent systems and patterns, we can create marketing strategies that contribute to a better world. It's crucial to engage in an ongoing dialogue, seeking feedback, and continuously refining our approach. Together, we can reshape marketing and foster regenerative businesses.

Marketing is not an inherently exploitative system but a transformative force that can drive positive change. By designing regenerative marketing systems rooted in purpose, conscious content creation, and thoughtful distribution, we can create businesses that empower people and nurture the planet. If you're ready to embark on a journey of regenerative marketing, join us in exploring the full episode on the Seeds of Tao Podcast. Discover how you can design a marketing system that aligns with your values, empowers your audience, and cultivates a regenerative future.

To learn more about regenerative marketing and design a system tailored to your business, you can enroll in a DIY Marketing and Messaging Course designed for impact entrepreneurs cultivating regenerative businesses, or for more "Done With You" or "Done For You" solutions, reach out to us!