Episode 126: Masterclass with Jenny Patton on Re-Framing Your Narrative to Resonate

In this episode of the Seeds of Tao Podcast, we're sharing a Masterclass from our Regenpreneur Masterclass Series, we loved this Masterclass that Jenny Patton presented at, all about shifting paradigms through our story and message. We know there are SO many messages out there, a lot of noise. But if we want to connect with our audience and open their minds to regenerative solutions, we've got to be effective in that message. Our message must be clear, concise, emotionally engaging and transformative. If you'd rather watch the Masterclass to get the whole experience, you can find it in our free Resource Commons.

You can get in contact with Jenny through LinkedIn, or on her site at levelstudio.uk. Episode 114 also features her original podcast interview with us.

Show Notes: 

• 17:19 - Jenny shares the lessons from reframing the Paralympics 
• 25:04 - Jenny discusses how reframing works
• 28:11 - Q&A Begins
• 48:02 - Stefan asks about how to helping audience perceive the value being offered
• 53:54 - Robert Parry asks how to frame the transition between sustainability to regeneration
• 1:02:00 - Stacey Aparnica asks if we can do the three question formula with the organic and regenerative movement.
• 1:08:29 - Liz and David dive into a regenerative food company case study

Presenter Bio:

Jenny Patton - LinkedIn Profile

Jenny spent 15 years working for some of the world’s top branding agencies from Landor to Bulletproof, providing a list of clients including the world’s most successful FMCG and corporate brands with powerful and innovative solutions.

Strategist, copywriter and first point of contact, Jenny believes good design is all about problem solving and should always be based on insight. She is most fulfilled when she is able to utilise her knowledge and skill set to drive commercial success for brands who share her passion for the circular economy, ecological regeneration and who wish to build a triple bottom line or quadruple bottom line into their business models.

Her skills are invaluable in unraveling clients’ complex challenges, providing unique and provocative perspectives and identifying the core essence from which a brand can amplify and evolve.